There’s no manual to getting a business up and running. Attempting to recycle an existing business plan is a waste of time, not developing and populating your own financial forecasts put you behind from the beginning, and marketing strategies will have over 1,000,000 different routes to get you to the same end goal.
Those documents, deliverables, or simply formalities, for a lot of other businesses, are the easy part. Sure, we spent a significant amount of time on each of them, but they are the sum of a shitload of small questions answered, and showing the logic to prove some thought was put into them.
The difficulty in starting a business lies in the unmeasurables; the sanity checks, the image, the personality of the company. Once the image and personality of the company was decided/agreed/argued upon, shit, they are generally manageable to get through and on paper too. But as the project gets closer to kick-off, the sanity checks occur a lot more frequently than they did in the early days.
A few months ago I was sharing our company background and current status of the venture with a Nova Scotian brewer and as I was leaving he said something simple that struck a chord with me, “you just need to take the plunge, my friend”. With my background in project management, I know he is right. But it needs to be at least a well discussed plunge; then, in my style, take a head-first skinny dipping dive in the middle of Winter style plunge. “0 -> Angus” is a term we use in other contexts, but it applies itself well to this project too.
Time to take the plunge. Wanted to share this post to just keep any readers informed that we’re in the eye of the shit-i-cane at the moment, working tirelessly, but should have a location locked in and some other major milestones checked off very soon.