Good Robot Brewing Co.

Month: September 2015

By in Brewing, History 4

Why Your Dad Doesn’t Like Craft Beer

“What’s your lightest beer?”
“What do you have that tastes like beer?”
“What do you have that’s like [Labatt/Keith’s/Bud Light/Oland’s/Corona]?”

These are the most common questions we get when we sample our beer in an area outside of our usual patronage, as we did at Moo Nay Farms​ this weekend. (As an aside, when these new subjects try our beer, the most common feedback we get is eyes wincing, tongue sticking out, head shaking, and a general look of disgust.)

Ironically, these same patrons happily crowded the grill next to us to try a locally made, farm-fresh, preservative-free sausage. They care about their food quality. So why is beer any different?

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Moo Nay Farms collects our used beer grains to feed their stock.

A little Canadian beer history…

Much like the US, Canada was ripe with beer at the turn of the 20th century – about 118 breweries with a population less than 7M. After Prohibition ended in 1930, the brewery total declined to about 69 breweries, which survived by brewing beer for consumption outside Canada. (Prohibition was even more devastating for the US, with over 4k breweries dwindling to about 500, which further declined to about 40 through to the 1970s.)

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Liquor barrels emptied into Elk Lake, Ontario.

After Prohibition, beer control fell in the hands of publicly owned stores and liquor boards, who imposed heavy, often ridiculous restrictions on alcohol. Many breweries consolidated, the most famous of which was E.P. Taylor’s merger of 30 Canadian breweries into one conglomerate later known as Carling O’Keefe. By 1980, Molson, Labatt, and Carling O’Keefe controlled well over 90% of the beer market.

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Vancouver Breweries in 1926, one of the breweries to form the Carling O’Keefe conglomerate.

Then, a series of fortunate events unfurled. In 1971, a group of passionate British drinkers formed the Campaign for Real Ale (CAMRA), which sought to educate the public about traditional, flavourful beers fermented in casks. Michael Jackson (no, not him) published The World Guide to Beer in 1977, which sparked international interest in beer. One year later, the United States legalized homebrewing, sparking a sudden resurgence of small breweries and brewpubs, while a disgruntled Carling O’Keefe employee decried the state of Canadian beer in a popular magazine article. British Columbia minister Peter Hyndman deregulated beer pricing in 1981 to increase competition between breweries, but the Big 3 all increased their price to the same amount. Hyndman then began handing licences to “cottage breweries” to aid in the competition. Craft brewing in Canada was born.

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Halifax’s own Granite Brewery, Canada’s 4th craft brewery.

So, there you have it. The “lightest beer” – the beer that “tastes like beer”, like a Blue or an Oland’s or a Schooner, is a pale lager, a style ubiquitous in our nation since 1930, a style the big conglomerates brewed solely because they knew it sold. Your parents drank it. Their parents drank it. And chances are, you’ve drank it. Craft beer isn’t a new style of beer. It’s mostly a reemergence of old styles that were prominent before conglomerates took the stage. Craft beer is what your great-great-grandfather may have drank. It’s in your blood. Though hopefully below 0.08.

By in Construction 0

Taproom Construction Update 3: Seasons Change

The major problem with our brewery is that you guys come here, buy the beer, and leave. Some of you send us pictures of yourselves enjoying the beer. Then, while we’re taking a leak at The Stubborn Goat, we check our phones and see that fabulous picture of our beer on your backyard porch. Or your office desk. Or a mountain top. Campsite. Living room. Schoolyard.

See the problem?

We don’t get to drink our beer with you.

Let’s remedy that.

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Our driveway has come a long way, from Denzel Washington movie set to 10,000 pounds of transplanted soccer field. And although John MacNeil Elementary may not get the practice they need to make the finals this year, I’m sure even they’d appreciate the complementary colour coordination we pulled off. Go Dolphins!

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Demolition, structural, plumbing and some electrical are finished. The second-most interesting phase involved turning a living room into a mezzanine overlooking the bar. The most interesting phase will be explaining to our landlord what happened to the residence upstairs.

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You may notice that, as compared to our brewery construction blog posts, our taproom construction blog posts contain few nightmares. Andrew Flood and his amazing team at Five by Five Renovations are to thank for that. While they’ve been hammering through taproom construction, which should be complete in about 6 weeks, we’re catching up on brewery operations, which are difficult. Brewing is demanding. Cash is tight. It’s horrifying to watch your sales increase as your bank account dwindles, but it’s the reality of owning a business. We feel similar to how we did just before the brewery opened. By the time the graffiti mural below hits our wall, we’ll be days away from opening our taproom, which we want as much as you do. Just forgive us if we pass out after one pint.

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