Good Robot Brewing Co.

Month: April 2014

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Mission control, we are set for launch…er-a wait. No no, we’re good


There’s no manual to getting a business up and running. Attempting to recycle an existing business plan is a waste of time, not developing and populating your own financial forecasts put you behind from the beginning, and marketing strategies will have over 1,000,000 different routes to get you to the same end goal.

Those documents, deliverables, or simply formalities, for a lot of other businesses,  are the easy part. Sure, we spent a significant amount of time on each of them, but they are the sum of a shitload of small questions answered, and showing the logic to prove some thought was put into them.

Seriously Quebec, 1 question? You gotter easy, mon ami.

Seriously Quebec, 1 question? You gotter easy, mon ami.

The difficulty in starting a business lies in the unmeasurables; the sanity checks, the image, the personality of the company. Once the image and personality of the company was decided/agreed/argued upon, shit, they are generally manageable to get through and on paper too. But as the project gets closer to kick-off, the sanity checks occur a lot more frequently than they did in the early days.



Early days: "I'm in a glass case of indecision"

Early days: “I’m in a glass case of indecision”

A few months ago I was sharing our company background and current status of the venture with a Nova Scotian brewer and as I was leaving he said something simple that struck a chord with me, “you just need to take the plunge, my friend”. With my background in project management, I know he is right. But it needs to be at least a well discussed plunge; then, in my style, take a head-first skinny dipping dive in the middle of Winter style plunge. “0 -> Angus” is a term we use in other contexts, but it applies itself well to this project too.

0 -> Bear Grylls

0 -> Bear Grylls

Time to take the plunge. Wanted to share this post to just keep any readers informed that we’re in the eye of the shit-i-cane at the moment, working tirelessly, but should have a location locked in and some other major milestones checked off very soon.

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I Made My Family Disappear: Remembering What’s Important

“You’ll be a terrible father.”

I was bitching to my project manager, Roger, about my workload. A lot of my colleagues have a problem with misusing words – I believe the term is called “malade rope” – so I thought I had misheard him.

“Guess so.”

Roger explained. “If you allow this company to make you work like you do, think of what you’ll allow your little shit-heads to get away with.”


With age, I find myself rooting for Harry and Marv.

Apt anecdote, Roger. Not more than a few weeks ago, I had sent my boss, whom I love dearly, an email after he had an episode of sorts. Work piled up and a meltdown ensued, so he disappeared off the map. While I wanted him to come back, I told him that I’d rather have him happy and gone than miserable and around. He took my advice and decided to semi-retire.


Completely irrelevant to the above paragraph. I just love this picture.

Maybe I won’t be a terrible father, but rather a hypocritical one. I’m reminded of a scene from the movie rendition of Alice In Wonderland. You know, the one that always ruins your high. I give myself very good advice, but I very seldom follow it.


Here’s some very good advice: skip this scene.

It’s difficult to escape what surrounds you immediately and focus on what’s important. In this case, I let a company whose only function was to pay the bills overwhelm my dream. Lucky for me, Angus called last night and got me thinking about what’s important. He’s good like that. As of now, I feel reenergized and refocused, ready to take on the world and get my butt to Halifax. It seems like simple enough advice, but most of us ignore it. Quit a job you hate. End a relationship that’s killing you. Kick an anthropomorphic dog-broom. Otherwise, you might lose your… Well, you know.