BREWERY CONSTRUCTION UPDATE 4: THE 11TH HOUR
April 30, 2015 By Josh Counsil in Branding, Brewing, Construction 7
We’re one more week away from opening and two more mistakes away from aneurisms. The last month has been hellish. It’s difficult to even laugh at the situation, but that’s our only defence mechanism at this point, so here goes nothing.
Our timing has always been off. We studied the night before exams. We show up at bars after last call. I plan on marrying at 72, then again at 76. But this past month has truly pushed us to the limit, beginning with our equipment arrival. After several delays due to inclement weather (which we predicted in our last construction update), our equipment arrived during a record-setting snowfall at rush hour on the busiest street in Halifax. The tilt- deck truck got stuck, blocking off all of Robie St. for 45 minutes while we frantically tried to dig it out. A skid- steer attempted to pull the truck out, but also got stuck in the process.
Inside the brewery was another nightmare. The tanks were too tall to tilt, plus the tilt chain seized up. The HVAC had to be removed and reinstalled to finish the job.
Like the Amityville series, the nightmare continues. Since the burner on the kettle is propane-fired and American-made, it required a CSA approval inspection and sticker. No problem. We knew this last July and planned accordingly. The week of our CSA inspection, the inspector had a massive heart attack. (We’ve since found out the inspector, Andrew Johnson, has passed away. Rest in peace, friend.) With no replacement in Atlantic Canada available and Nova Scotia Craft Beer Week just around the corner, Angus pulled every string he could, negotiating between Irving Propane, Office of the Fire Marshal, and DME (equipment supplier) to obtain a temporary brewing licence by installing myriad additional safety features. The whole ordeal is too exhausting for a blog post, but Angus would love to tell you in person over a pint sometime. Most importantly, we could brew beer once the system was commissioned.
DME sent Don (beauty) of Barnone Brewing – you may remember him from our trip to PEI last summer – to
help commission our system. Day 1 went flawlessly and we celebrated our first victory in ages with wild beers at Stillwell and wild grinding at Reflections. Six hangovers and one lost wallet later, we began brewing beer – eight batches in seven days as required to meet our opening demand while still staying within the confines of our temporary burner approval – and encountered nearly every brewing problem in the books: a clogged mill, improper readings, insufficient water, and a stuck sparge. Lucky for us that Doug has an able-hand at brewing and managed to salvage everything.
Pictured: Angus blasting the fermenter with 88 deg. C water to bring it up to room temperature.Not pictured: Doug shitting himself.
The biggest horror came when some silly goose decided to turn off the heaters in our brewery and the temperature dropped overnight. Yeasts are like Florida retirees: they like consistent warmth. We tried every trick in the book to bring the tanks back to room temperature. We jacked the hydronic heaters. We rented a 65,000-BTU propane heater. We blasted the tanks with high-temperature water from a heating element. We jogged on the spot. The air was hot, thick and sugary, like a Candy Land rainforest. We didn’t sleep that night, possibly be- cause we were jacked on sugar fumes. But it worked. The yeast recovered. With three weeks until opening date, we had beer brewing.
Do you like migraines? So do we. With all the ongoing construction and brewing mayhem, we thought, Hey – We’re opening in two weeks. Why not completely change our company name, brand and logo? With the guiding hand of our amazing taproom designers and branding affiliates, Breakhouse, we found a direction that worked better for us. Insane Masochist Brewing Company was taken, but Good Robot seemed to fit the bill, too. This also meant all our suppliers of glassware, merchandise, signage, tap handles and other paraphernalia could share in the migraine. We owe back rubs to Tom of Jymline, Jenna and Jake of eyecandy, Nigel of Fresh Prints, Sean Lanzner of Maritime Labels and Packaging, Roger of Atlantic Digital, and everyone else that has tolerated our childish nonsense. We also owe a huge thanks to our college buddy Marc Clauser who flew in from Toronto to help us out with everything. In some cases, the damage was already done.
In sixth grade, I pooped my pants. I was a little on the brown side of ripe to be pulling a stunt like that and my reputation suffered. But I bounced back by laughing at myself and inviting people to join in on the laughter. That’s all we can do at this point. That’s all we can do at any point in life where everything seems to be crashing down. We’re human. We make mistakes. We’re one week away from opening and we’ve put ourselves through a hell of a grind. But we have a brewery, a brand, and most importantly, we’ve got beer. Really good beer. We can’t wait for you to taste it next week at Nova Scotia Craft Beer Week and at our brewery on Saturday, May 9th. Come drink at your expense and laugh at ours.