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Good Robot Brewing Co. is Ready to Help.

Since 2016, we’ve hosted the weekly Goodwill Bot Initiative, a fundraising event that features a local nonprofit organization each week -- profits from every pint sold at these events goes to the non-profit. Goodwill Bot has invited representatives and community members to the taproom for an evening of fun programming, community building and knowledge sharing and raised over $75,000 for hundreds of local NPOs.

Like many businesses, Good Robot pivoted during the pandemic and Goodwill Bot donations were moved online. But the closure of taprooms by Public Health hit in-person events the hardest.

“We started Good Robot because we were lonely, alienated people who wanted to create our own community of misfits,” said Joshua Counsil, co-founder of Good Robot. “The challenge with coronavirus was, for us, how can we foster community without a space?” Good Robot has used this time as an opportunity to invest in new strategies to help community charities and organisations and reimagine the whole way we give back: “We knew there was a way to make a more meaningful impact for communities that needed assistance the most.”

So Good Robot scuttled the Goodwill Bot Program and replaced it with a revamped Goodwill Partnership Program with four distinct focuses:

Good Robot’s Goodwill Beer

Good Robot teams up with local organizations with shared visions and values to design, brew and package a batch of beer. $.50 per pint from each beer will be donated to the local organization along with a large share of Good Robot’s social media voice to raise awareness. The first group is NOISE: Information and Transition Agency. NOISE is experienced working with all clients at different points in their lives and transitions but has a special focus for BIPOC individuals.

Corey Wright, Co-Founder & Co-Executive Director of NOISE, says “We believe that empowering oneself to solve problems, both local and global, through technology, business, engineering, starts with the foundation of knowledge of proper etiquette & ethics. We also believe that having proper etiquette, strong ethics and financial literacy can change the world in the right direction. We work closely with the community, we believe in ‘It Takes A Village’ and through community building and passion, NOISE prepares individuals to enhance the quality of life for themselves, the citizens of Nova Scotia, the nation and the world.”

For this initiative, Good Robot and NOISE will be supporting care packages (hygiene and personal products) for individuals in the NOISE program, and helping to provide new or used tech devices like phones, iPads/tablets, and chromebooks/tablets to promote digital access and inclusion. NOISE is currently looking to purchase a space/venue to host programs, peer groups, studies and more.

Good Robot’s Goodwill Gifts

This program is for NPOs who are interested in acquiring Good Robot products for silent auctions and other fundraisers.

Good Robot’s Goodwill Relief Fund

The Goodwill Relief Fund is a special quarterly donation for groups who are in immediate need. This has been exercised through the donation of 100% of our 2021 Canada Day profits to Mi’kmaq Friendship Centre and the Confederacy of Mainland Mi’kmaq and our recent donation to Change Is Brewing’s GoFundMe to Buy Black Birchtown.

Good Robot’s Goodwill Ambassadors

Good Robot’s staff and patrons will have a chance to personally volunteer with NPOs.

The Partner and the Beer.

NOISE Information & Transition Agency’s mandate is to help those who were/are incarcerated to transition into a better place in life, those transitioning from adolescence to adulthood and from another country with specific focus in Afri-indigenous and Indigenous communities.

The beer is a crisp, summery Watermelon Mango Ale. Corey Wright says “Watermelon does not represent just a flavour for me. Watermelon signifies the entrepreneurship of my ancestors. The stereotype that black people love watermelon actually stems from when slavery was abolished and Watermelon farms were one of the main sources of income for indigenous blacks.”