Good Robot Brewing Co.



Recently, a member of the National Citizens Alliance (NCA), a Canadian political party, posted a picture online of some members of their organization in our beer garden. We’d like to take this time to address the picture and the subsequent commentary surrounding it.

We’ve attached our Brand & Values document which was drafted by employees and owners representing every department in our Company. We specifically wish to draw your attention to our policy surrounding discrimination and publicly state that our value system is in stark contrast to those of groups like the NCA.

We’d also like to take this opportunity to provide further insight into what happened that day.

In the late afternoon on Saturday, June 22, members of the NCA entered our beer garden. A staff member who recognized their affiliation informed the manager on duty and expressed their discomfort in serving them. The manager had a discussion with the team and concluded that the team wished to ask the NCA members to leave. Before proceeding with these actions, the manager called an owner of the Company. The owner agreed that the group should be asked to leave. While discussing how to handle removing the NCA members in a safe manner, the NCA members settled their tab and left. The owner then asked the manager on duty to approach each individual table of customers still present to discuss what had happened, what the plan of action was and what our values are as an organization.

As one of the owners of Good Robot, I’m proud of the way our folks handled the situation: In a timely, diplomatic fashion with our team’s values at heart. We would like to encourage our customers to always bring their concerns to a staff member – we’ve got your back and care about what’s happening in our space. Moving forward, we are establishing protocol on dealing with specific instances of groups or individuals in our space whose known values starkly conflict with our own.

Thank you to all those who are looking out for the best interest of our guests, staff and community.

Joshua Counsil
Co-founder & Marketing Director
Good Robot Brewing Company

Good Robot: Our Brand and Values

It is important that everyone involved in Good Robot’s day-to-day operations (Good Robot Staff, Restaurant Staff, Partners, Glee Club, Guests and Customers) understands our brand and our values. When you’re representing Good Robot, or at Good Robot, this is the scoop.

By reading this document, you acknowledge that you have read and understand our company values.

We are the curators of our communities’ quirky beer experiences. We mean well and want to make the communities we serve feel at home while striving to serve new communities that we have not yet reached.

As a priority, this means:
All Good Robot staff, partners and guests should be treated equitably and with dignity. Harassment and discrimination, whether from a guest, partner or coworker, are not tolerated. *See attached harassment and discrimination code of conduct.

This also means:
This means being nice and neighbourly.
Being weird and goofy is encouraged.
Being off-putting and purveying discomfort is discouraged.
Keep our public spaces warm, kind and inviting.
Notify us if something we do, have done or plan to do bothers you. We are fallible humans but are always willing to listen to your voice.
When we are wrong we try to correct our path.
If we cause harm, we apologise. Learn to find comfort in the word ‘sorry’, and in knowing that our mistakes will make us stronger. We learn from our mistakes.
Any ideas that you may have to “level up” the Good Robot experience will be considered. Your brains are precious. Be daring. Think outside the box.

Harassment and Discrimination: Code of Conduct

Good Robot Brewing Company is committed to providing an environment of safety
and respect for employees, contractors, partners, artists, volunteers and guests.
We will endeavour to ensure no one will be subject to discrimination, harassment,
abuse or any other conduct that diminishes dignity and worth of the individual.

What is discrimination?

Discrimination is differential treatment based on one of the following grounds that has
an adverse impact on an individual or group: race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status and disability.

What is harassment?

Harassment refers to any abusive or unwelcome behaviour, conduct, talk and/or written
correspondence that are directed at and offensive to any person. Harassment may be
based on the grounds listed above, or may be personal harassment. The following are
examples of inappropriate conduct that may be in violation of this Code of Conduct:
• Derogatory or inappropriate comments, teasing, bullying, innuendos or
• Display or circulation of inappropriate, derogatory or offensive written materials, videos
or pictures
• Stalking
• Inappropriate physical contact
• Physical or verbal abuse
• Refusing to communicate, converse or work with an individual
• Sexual assault/abuse
• Suggestive looks, leering, staring or gestures
• Unwelcome and unsolicited sexual advances
• Reprisal or threat of reprisal for the rejection of a sexual advance

How can I contribute to an environment free of discrimination and harassment?

• Treat all people fairly and with dignity.
• If you are unsure whether a remark, action or written comment may be
considered offensive, do not make it.
• Don’t make jokes at other people’s expense.
• Speak up against harassment and do not tolerate conduct or comments of a
discriminatory nature.

What is the process for reporting misconduct?

Good Robot Brewing Company wants everyone to feel safe at our brewery, taproom and off-site events.
If you suspect or experience misconduct of any nature, and feel uncomfortable addressing it yourself please report it immediately.
Any breach of this code of conduct may result in immediate suspension of duties and
Privileges, and you may be asked to leave the premises.

The chain of reporting is as follows:

1. Manager on Duty
2. Operations Manager
3. Co-Founders

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  1. You guys are the best!!!!
    The neighbourhood and city are better with you in it!

  2. So well put . Earnest and Blunt yet crafted in an intelligent and warm manner . Thanks for putting forth the effort and the wherewithal to share it with everyone . Let it be a map for others to follow .

  3. You should be proud of how your team handled the situation and I especially applaud you, as one of the owners, providing your team the security and comfort to voice their opinions on the matter.
    “The Trump Effect” has been spreading far too rampantly in Canada in recent years and it is refreshing to see a company which stands on its values.
    Bravo to you and your team!

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