Since 2016, Good Robot has hosted the weekly Goodwill Bot Initiative, a fundraising event that features a local nonprofit organization each week — profits from every pint sold at these events goes to the non-profit. Goodwill Bot has invited representatives and community members to the taproom for an evening of fun programming, community building and knowledge sharing and raised over $75,000 for hundreds of local NPOs.
What is it now?
Bigger. Better. Greater impact. You read that right, my friends. We have rethought our Goodwill Initiative, and have come up with a plan that will enable us to have greater impacts on the selected organizations, while still curating quirky beer experiences for the consumers. Through the Goodwill Partnership Program, we’ll connect with a different group each quarter to bring you a Goodwill Beer – a collaborative effort between Good Robot and the selected non-profit organization. 50 cents per beer sold of this beer will go to the NPO to fund their initiatives.
Other Programs
Goodwill Beer
Good Robot teams up with local organizations with shared visions and values to design, brew and package a batch of beer. $.50 per pint from each beer will be donated to the local organization along with a large share of Good Robot’s social media voice to raise awareness.